Recommendation Systems

A recommendation system is a technology that leverages user behavior data, preference information, and item features to predict users' interest in items through algorithmic models. Its core objective is to optimize the user experience, enhance user satisfaction and platform stickiness, while also increasing business conversion rates and revenue. Recommendation systems are widely used in e-commerce, social media, online video, and music streaming platforms, among others, to effectively match user needs with platform resources, achieving efficient information filtering and value delivery.